Robitussin
Original
Spec
The original image for this ad is a solid one, but the block letters make it look very plain. It uses a pale colour pallet to show how sickness drains the life out of you, and then highlights the Robitussin by making it the bright, colourful element that is fighting back against the sickness and pale colours. I like this idea, thought it could be used in a more eye-catching way.
My ad is about sick days. It's the idea that, just because you catch a cold, it doesn't mean it has to ruin your day. Someone in this family has a cold, but Robitussin relieved the cough so that they can spend some time together. It ties into the messaging that Robitussin uses such as "It's Never Just A Cough". It's this idea that other things come along with a cough, and by fighting the symptom, you're fighting the whole. In this case, it's the emotional dreariness that comes with a cold that you're fighting.